In reinsurance, everyone talks about broker value: relationships, analytics, placement creativity. But most brokers spend their days untangling submission spaghetti, cleaning up someone else’s mess before they can even start doing what they’re good at.
And the mad bit? We’ve normalised it. Brokers now routinely pick through half-structured data, patch it together, and still manage to get deals done - because that’s what the system expects.
No one wins in that setup.
Your broker doesn’t win - they’re stuck doing data janitor work instead of strategy.
You don’t win - because you’re not getting the full weight of their insights.
The market doesn’t win - because misaligned data equals misaligned expectations.
This isn’t about blame. Most cedents want to make things easier but they’ve been conditioned to think data prep is just “part of the broker’s job.”
It doesn’t have to be.
With tools like Supercede Packs, cedents can deliver clean, structured submissions without the late nights, mystery macros, or panicked follow-ups. Your team keeps control of the narrative, the data actually matches the story, and your broker gets to hit the ground running - not crawling through mismatched tabs.
You’re not taking work away from your broker, you’re unlocking their full value.
When your submission lands cleanly and early:
- Your broker spends more time optimising the structure, not deciphering it.
- Reinsurers engage quicker (and more competitively).
- You get better placement outcomes, without the back-and-forth.
It’s not about doing more. It’s about doing things differently - and getting far more in return.
It’s not about stepping aside. It’s about setting them up to win
